Tuesday, October 30, 2012

Revealing Halloween Costumes

Over the weekend, I went to a couple Halloween parties – and I attended with the mindset that I was going to write a blog post about some of the different costumes people were wearing. For this post, I wanted to point out some of the costume differences between young girls and women (I bet some of you already know where I am going with this.) Usually little girls want to either be a witch, a cat, or a princess. I think it's pretty easy to come up with a cat costume – black pants and shirt, a headband with ears, painted on whiskers, a tail, and voila! Seems relatively simple, right? Well, not so much anymore. The focus for a lot of adult female costumes is, “what is the least amount of clothing I can get away with wearing?” It's the one time of the year women can go out to the bars dressed in whatever and not be called a slut. A holiday that was made for kids has increasingly turned into an excuse for women to get away with wearing virtually nothing. I wouldn't be surprised if a couple years from now people are just wearing tape over their extremities and calling it a costume. Halloween stores now have an entire section devoted to “sexy costumes.” http://www.halloweenexpress.com/sexy-costumes-c-500.html

So how do women go from this:

To this:

Do you think her cat ears are the focal point of this costume? I don't think so.

Wisconsin can get pretty cold for Trick-or-Treating on Halloween night. When I was little, every year I always heard the adults say the same, “You can dress up and be whatever you want but you have to wear long underwear under your costume!” I'm not sure what happened to the dress warm mentality but I heard the phrase, “I'm freezing” more than a dozen times over this past weekend. I spoke to a few of the males at work about the issue of women seemingly showing more and more every year. All of them thought the same about Halloween: “women know and fully understand the consequences of wearing a revealing costume – it draws attention to themselves.”

Even an important character such as a police officer can be turned into something promiscuous and unrealistic.

From this:

To this:

I don't think her costume looks very authoritative. In fact, the costume is clearly marketed to provide a highly-sexual female image. In other words, I'm sure some Halloween costumes could double as a fantasy role-playing scenario in the bedroom.

So what can we do to change society's way of performing gender around Halloween to something more appropriate? How are we influencing little girls (and even boys) by scantly dressing ourselves?

On a somewhat unrelated note, for those of you who are unaware: I love pugs. Their smashed-in faces, bulging eyes, and curly tails get me every time. In the middle of searching for “slutty Halloween costumes,” this picture popped up right in the midst of Google images. I think it would be so much easier if we would all dress like these two!


Saturday, October 27, 2012

Male Beauty, Norms, and Pain

I got some flack from some people for not blogging last Tuesday. Sorry folks, I was busy studying for my Geography mid-term. :)

I want to discuss a couple current observations in regards to Men's hygiene. The first thing I thought of when I came up with this topic idea was, “How am I going to talk about this without disclosing too much personal information?” But here goes nothing...

I think men have gotten a LOT better with keeping up their appearance now more than in previous years, such as the 1970's, 80's, and even the 90's. When I was 16 years old I never thought I would be tanning my skin, getting my eyebrows waxed, whitening my teeth, using a facial mask every week, or occasionally sporting some light make-up.

Observation #1:
Likewise to women, men also have certain beauty and appearance standards that are set by the media – most of which are unattainable and unrealistic for the average male. I know I definitely find myself going through magazines, pictures on Instagram, etc., and thinking, "Wow, he's got good muscle tone or great skin... How can I look more like that?" However, I always have to keep an awareness that they don't really look like that. Male celebrities wear make-up and get photo-shopped just as much as their female counterparts. For example: Harry Styles from One Direction. I'm sure some teenage girls would kill to meet him. Yet, from unedited pictures I've seen, he isn't that much different (appearance-wise) from the normal, average, 18 year-old male.

Unedited:
 Edited:
There absolutely no way his skin looks this good without make-up and photo editing.

Observation #2: Men that spend any extra time on themselves is portrayed as painful by the media.


There is another clip I wanted to share from the movie What Women Want but I could not find a good enough version on YouTube that was worth posting – but it was essentially the same “painful waxing” concept. Okay... let's be honest, it does not hurt THAT bad. It hurts more to get a sports injury than it does to get anything waxed. There still seems to be this negative stigma on men spending too much time on themselves; they don't want to appear feminized. I think people in general are afraid of stepping out of their comfort zone and becoming a non-conformist, but it only takes one person to make a statement which ultimately constructs something into a social norm.

So why does the media depict the waxing as extraordinarily painful? Women get bikini waxes without cursing and screaming out in pain...

Tuesday, October 16, 2012

Pink & Breast Cancer Awareness Month

Since October is Breast Cancer Awareness Month, I figured I would talk about some of the more current media coverage surrounding breast cancer and what it means for women. Primarily, I wanted to focus on the color pink and how it is socially constructed to mean words such as “hope, strength, and courage.”

My Grandma passed from breast cancer in 2005, but I remember her bringing home a pin-able pink ribbon from the hospital when she was undergoing chemotherapy. Even though it was only eight years ago, I don't recall the pink ribbons as being a such prevalent indicator of breast cancer. I remember seeing them only on the corner of cereal boxes, bottled water, etc. Now they're everywhere; I bet if I walked through a grocery store, I would find hundreds of products sporting the little pink ribbon. Not only would products have a pink ribbon to signal their participation in raising money to find a cure, I would see entire products wrapped in bright pink packaging. Companies have gone overboard with the pink color to now signal a “LOOK AT ME” mentality, which I think has taken some of the honorific discourse out of the original ribbon.

There was a film released earlier in 2012 called Pink Ribbons, Inc., which highlighted some of the corporatism of using the pink ribbons to “raise money, regardless of the consequences.” I personally have not seen this film, but I would would like to... maybe I will try to rent it over the weekend. Just watching the trailer sparks my interest. http://www.youtube.com/watch?v=3QPZfcYTUaA

Instead of using pink as a symbol for awareness of breast cancer, companies are using the color to gain media attention and thus increase revenue. Currently, the NFL has adopted pink as an accent color during various “breast cancer awareness” games in the month of October. I do not follow sports at all, but I caught a couple minutes of the Packer game last Sunday and it didn't take me long to notice the bright pink towels, shoes, etc.

“Games throughout October to feature pink cleats, gloves, chin straps, footballs with pink ribbon decals,” stated NFL's website. Read the full article here: http://www.nfl.com/news/story/09000d5d822a6217/article/nfl-supports-breast-cancer-awareness-month

I think researching this stuff is really interesting and is definitely a paradigm change for me. So what do you think about this issue? Is it an issue?

Leave me a comment below, I'm curious to see what other people think.

Tuesday, October 9, 2012

Children's Books and Gender

Before reading this post, please take a second to examine the picture above.

This past Sunday, I attended a baptism for my friend's daughter. It was kind of a last minute decision, so as a result I ended up making a special trip to my local Woodman's. I picked up a card and then found myself looking around the magazine/book aisle. School was the last thing on my mind at 8PM on a Saturday night, but as I looked through the children's section I couldn't help but notice how the books were arranged and coordinated according to gender. Dora the Explorer books were next to Cars puzzles. Barbie Magic Plays were among SpongeBob SquarePants, which were all next to Toy Story and Elmo Music Players. I took a minute to further analyze not only the placement of the books, but also the color choice, text style, and the focal point of each cover. The books for girls were printed with smaller cursive/fancy writing, while the books for boys had larger bold words. The books for girls also included more words to describe the contents – “Barbie,” was lengthened to “Barbie: Fun with Barbie and Friends,” whereas the books for boys had very short titles, such as simply “Cars,” or even none at all. ALL of the books for girls had one to several animated human characters on the cover, whereas the boy books had ZERO human characters displayed. I could write an entire dissertation about the differences I noticed, but I just wanted to highlight a few for this blog. I thought of a couple questions as I was thinking about this example of gender.

  1. How did certain colors become socially constructed to mean a specific gender?
  2. Do you think publishers should include a more ambiguous type of book design or content? What would that book look like and what would it include?

Tuesday, October 2, 2012

Equality in Clothing Stores

Happy Tuesday (again!) I am going to try to make a blog post every Tuesday for ten weeks in a row. It is the only day I do not have class so keeping up with it should be pretty easy.

During the first couple of Women's Studies classes, we got on the topic of gender equality; my Gender and Discourse class also had a focus discussion about how much more privilege men have versus women. Our discussions included the wage gap, political figures in office, the negative stigmas of men and sex, etc. There is definitely one area where women have an extreme advantage over men: clothes shopping and variety of stores.

Let me give you an example to illustrate the point I'm trying to make. The Fox River Mall, located in Appleton, WI has an extensive variety of clothing stores - http://www.foxrivermall.com/directory. Without counting the department stores, (Target, Younkers, etc...) I counted 38 stores that sell women's clothing. An overwhelming number of stores are exclusive for women too, such as Discovery Clothing, Aerie, Ann Taylor, Catherine's, Victoria's Secret, Christopher & Banks, the Deb, J. Jill, Maurices, White House Black Market... do I need to go on? Only 12 stores sell men's clothing and four of them are exclusive to men – which are all formal-wear .

I went to Panama City Beach in late August 2012 with family (and obviously did some shopping, too.) We went to an outdoor mall where the clothing store ratio was the same as I was used to anywhere else. As I was walking by Forever 21, I noticed an advertisement for men's clothing. I walked in to check it out and had a pretty good laugh at the selection. I was trying to think outside the box in terms of my fashion palate and almost bought a shirt, but realized I would probably never wear it - http://www.forever21.com/Product/Category.aspx?br=21men&category=m_whatsnew. It is at least a good attempt to expand their consumer prospects even though the “men's section” took up about 10% of the entire store.

So for the men:
1) What do you think about the tiny selection of clothing we have to choose from in comparison to the ladies?
2) Would you like to see more clothing stores exclusive to men, or just more equality among stores? Why?

For the women:
1) Do you think I should just stop complaining already? 
2) What do you think about my observation?